The independent Cuban magazines are one of the most interested phenomenon of the contemporary Cuban context. The Cuban independent magazines fill a void in the institutional media landscape, offering topics that aren’t covered by governmental media. They have created a new kind of media institution. Magazine producers are creative and audacious and have covered information niches that are in high demand by the Cuban audience. The reach of their distribution is impossible to determine statistically because of the format of the phenomenon and the strange logic of its social fabric. Here lies the challenge of the project: Is it possible to study socially distributed media and the network of independent magazines circulated offline in Cuba?
The main component of the Project is an application for mobile devices that allows the access of the independent Cuban Magazines, through a personalized searching of contents, sections and specific magazines. At the same time the application tries to stablish a direct contact with the audience. It gives them the possibility of generating a feedback of the consumption of the magazines.